Building the service around what the user needs, iterating for feedback, reducing waste, optimizing the process.

Understanding the user is at the core of every product or service. My journey has taken me to understand both small and large organizations striving to deliver the best possible value to its customers. UX design is at the core of my two passions, design and business. Below are select UX & continuous improvement projects I've helped lead to reduce complexity and increase performance.

Key Deliverables

Service/UX Design Consulting

Human Computer Interaction Dev/Research

Behavior Design


Prototyping and Application Concept Design

Service/Product Performance Improvement

M2 UX Development Life cycle
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